2. Celebrate, Swifties
What happened: Taylor Swift trucksWhere: United States.
Two highway trucks, one marked "Taylor" and the other "Swift," drove side by side—an instant sign for American Swifties.

Happy Easter, Swifties! r/funny/Reddit
With a net worth near 1 billion dollars, Taylor Swift’s cultural impact rivals that of pop legends like Michael Jackson.
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Can we gamify this?
Lightweight but sticky.
Surfaces incremental value early.
Frames tradeoffs candidly.